CLIENT
Cornerstone FUAG
Cornerstone FUAG is a multilingual church in the heart of New York City. Their 2020 annual theater production was created in the style of live entertainment, with a goal of serving local Ukrainian communities.
ABOUT
OUR ROLE
Our marketing materials, print and digital, pulled inspiration from Russian and Ukrainian live entertainment shows and modernized them in familiar ways.
We developed a video-centered strategy for social media, and directed all visual production, including digitals, photoshoots and video shoots.
RESULTS
Our strategy built connections with our target market, increased consistent engagement and created anticipation around the event.
ENGAGEMENTVideo-centered content tripled social media engagement.
SALES Combined with social media marketing, Facebook Ads and printed flyers/banners achieved a 46% conversion rate.
REACHCornerstone FUAG landed a full house on all three event days.
SOCIAL MEDIA CAMPAIGN
